There are many things to consider as you work on getting patients in the door of your orthodontic practice. You have a busy schedule and thinking about marketing and social media posts may fade into the background. Here are a few orthodontic marketing tips to encourage patients to choose your practice:
Seeing the friendly faces of team members can make all the difference and can make someone more inclined to choose your practice. Post photos from inside the office and from anywhere you go as a team, like lunches, training events, birthdays, etc.
Showing that you have a close-knit team with a strong culture will show your practice in a very positive light.
Potential patience most likely doesn’t associate braces with fun. Most people, especially kids, will have some nervousness about having braces and the lifestyle changes it entails. Many ortho practices offer fun prizes or even gift certificates for smoothies. Show patients there can be fun involved too.
Using social media giveaways can get the name of your practice out there. Consider setting a flossing or brushing challenge where patience can enter to win a prize! These kinds of activities can not only show off your team culture and that your practice is fun, but it will also work as “word of mouth” as people share the challenge with friends!
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