All businesses need to do some marketing. Otherwise, their potential clients won’t know that they even exist. If you are unsure about how to market your business, consider investing in PPC management services to help you. You can also look into brand management and product management services to take care of the marketing while you focus on the business. While hiring a company costs money, it is a good investment. They will understand brand management vs marketing and apply both to your account.
If you want to do your own marketing, there are many ways to do it. However, it is important that you know what you are doing. Otherwise, you might end up wasting money on approaches that don’t work. If you want to focus on social media, choose the right channels for your business. Then look into the best social media posting tool to help you save time. By using the best social media posting apps, you don’t need to worry about being online all the time. Instead, you can streamline your work by scheduling your marketing efforts in advance.
There are many things to consider as you work on getting patients in the door of your orthodontic practice. You have a busy schedule and thinking about marketing and social media posts may fade into the background. Here are a few orthodontic marketing tips to encourage patients to choose your practice:
Seeing the friendly faces of team members can make all the difference and can make someone more inclined to choose your practice. Post photos from inside the office and from anywhere you go as a team, like lunches, training events, birthdays, etc.
Showing that you have a close-knit team with a strong culture will show your practice in a very positive light.
Potential patience most likely doesn’t associate braces with fun. Most people, especially kids, will have some nervousness about having braces and the lifestyle changes it entails. Many ortho practices offer fun prizes or even gift certificates for smoothies. Show patients there can be fun involved too.
Using social media giveaways can get the name of your practice out there. Consider setting a flossing or brushing challenge where patience can enter to win a prize! These kinds of activities can not only show off your team culture and that your practice is fun, but it will also work as “word of mouth” as people share the challenge with friends!
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